Guerrilla Showcases

Guerrilla showcases are a late-night feature of SERFA that provide artists with additional performance opportunities. Guerrilla showcases take place after official showcases on Wednesday, Thursday, Friday, and Saturday nights, starting at 10:40pm and running until 2am. These showcases are held in ample meeting rooms.

Guerrilla showcase rooms are managed by a host, who pays a small fee for the opportunity to showcase the artists of his/her choice. 

Guerrilla host applications for 2020 will open January 2.

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Host Guidelines

If you're interested in hosting a guerrilla showcase room, read the guidelines below. Host applications open January 2, 2019. Selected hosts will be advised by February 15. Once selected, a per room per night fee is required. Hosting is limited to two nights. Payment and performance schedules are due by April 1.

  • New alcohol policy for 2019: If you serve alcohol to guests in your showcase room, you must ensure that those drinking are 21 and older. You agree to check name badges, which will clearly indicate underage attendees. Due to our contract with the hotel, any showcase that violates this policy will be closed down.

  • Also new for 2019: When you apply to host, you’ll be required to indicate whether you plan to charge artists to perform in your room. Our guerrilla showcase scheduler will give preference to those who don’t charge. If you charge performers, you may do so only to offset costs, including showcase room fees, decorations, refreshments, and advertising/promotion. Artist fees should not exceed $15 per solo/duo/group, and $5 per artist for in-the-round showcases.

  • As a host, you must be registered for the conference. All artists must also be registered.

  • Announce the availability of your room via the SERFAfolk Google Group. Provide your email address so interested artists can contact you directly. Communicate with individual artists off-list. When you've filled the available performance slots, communicate this via the Google Group.

  • Guerrilla showcases are acoustic only. Amplification is only permitted by exception (for electronic keyboards, for example). If an artist requests amplification, contact the guerrilla host coordinator prior to granting the artist a performance slot.

  • As a host, you are responsible for setting up and returning the room to its normal configuration at the end of each night.

  • The use of candles is not permitted.

  • If you distribute materials promoting your room/artists, you are responsible for collecting these materials from common areas/tables and disposing of them at the end of the conference.


Artist Guidelines

Subscribe to the SERFAfolk Google Group and watch for emails from guerrilla showcase hosts offering performance opportunities. Hosts may announce their rooms via the SERFAfolk Google Group or contact artists directly. SERFA will not publish the host list until the conference program book is complete in April.

If you perform in a guerrilla showcase, you must register for the conference for at least that day. The showcases take place in a secure area where conference credentials are required for entry. SERFA offers a reduced rate on full conference registration for the third and more members of a performing group.

If you wish to solicit guerrilla showcases via the Google Group, please note:

  • Wait until hosts are assigned their showcase rooms (generally mid-Feb). Our guerrilla wrangler will announce this via the Google Group. Once hosts are assigned, this is a good time to send your first email to the Group, including a short bio and links to your site, videos, etc.

  • Many hosts do not begin booking their showcases until after the Official Showcase artists are determined, around mid-March. You may wish to send a second email expressing your availability to the Google Group after Official Showcase artists have been announced.

  • Hosts will finalize their showcases in late March, for publication in the conference program. Last minute scheduling changes can occur, so if you are still seeking performance opportunities, consider sending a third email to the Google Group around this time.

In addition:

  • If a host you're interested in posts to the SERFAfolk Google Group, contact the host directly (off-list) -- and quickly -- these slots go fast! Our list moderators will delete any posts between an artist and host.

  • If you’re unsuccessful at contacting hosts, please let our guerrilla wrangler know. She is happy to forward notices from those looking to those seeking.  

  • As you receive responses from hosts, accept no more than four performance slots so there are ample opportunities for others. If you perform in an official showcase, limit your guerrilla showcases to three.

  • Guerrilla performances are acoustic; if you require amplification, advise the host. Amplification permission is granted on a case-by-case basis.

  • Arrive early for your performance and end your set on time.

  • If you distribute materials promoting your performance, you are responsible for collecting these materials from common areas/tables and disposing of them at the end of the conference.