SERFA / NERFA One Day Event
September 6, 2014 - Charlottesville, VA
_______________________________________________ 

UPDATE (as of July 18, 2014):

The programming is set and the showcase artists have been selected for a first-of-its -kind inter-regional one day conference that we are affectionately calling SNERFA. Co-presented by the Southeast Regional Folk Alliance (SERFA) and the Northeast Regional Folk Alliance (NERFA), the event will take place at Unity of Charlottesville in Charlottesville, Virginia on Saturday, September 6, 2014.

Registration forms for the conference are posted in the Regional One-Day Conferences menu that appears on the left side of the NERFA website (www.nerfa.org). Registration is $40 through August 3, after which it will rise to $50. The juried showcases also will be open to the public for $15.

Designed especially to give artists, presenters, DJs, agents and others engaged in the business of folk music a small taste of what takes place during our respective annual multi-day conferences, the day will feature workshops, panel discussions, networking and juried artist showcases.

Here’s the day’s lineup:

Note: There also may be one-on-one mentoring opportunities throughout the afternoon.

9:00 a.m.       Registration and Continental Breakfast

10 00 a.m.     Welcoming Remarks and Introductions

10:15 a.m.     Speed Networking

Have your elevator speech ready as you move around the room to interact with an array of music leaders. This fun, structured process facilitates introductions and short conversations between people who don’t know each other. It also enables you to get answers to your most pressing questions regarding booking, promoting, recording, and other aspects of the folk music business.

11:45 a.m.     Two concurrent 75-minute sessions

Blues, Banjos and Ballads: A Musical Conversation on Regional Folk Traditions: Singer-songwriter and Piedmont Blues picker Jon Shain and Virginia-based multi-instrumentalist and historian Gregg Kimball will lead a conversation/demonstration on some of the region’s classic folk traditions and their evolution in America – including balladry, old-time country and Piedmont Blues.

On the Griddle: Several folk DJs and presenters will serve as panelists during an instant critique session like the ones that have proven to be quite popular at the NERFA conferences each November. Attendees will get a sense of how a radio DJ decides which recordings to add for airplay and why a presenter picks one artist instead of another. Prior to the session, interested artists will provide conference volunteers with copies of their latest CDs emblazoned with a sticky note indicating the cut that they want evaluated. In rapid-fire fashion, the CDs will be played in the order in which they were received and panelists will share their thoughts after listening to the first 60 seconds of a song.

1:00 p.m.       Lunch (included with your registration)

2:00 p.m.       Three concurrent 90-minute sessions:

Online Communications and Promotion: Michael Kornfeld, a veteran New York-based communications and public relations strategist - joined by donna Mavity of Donna's Americana Radio & Promotions - leads a highly participatory discussion that will delve into such topics as electronic press kits (EPKs), netiquette, social media, websites, and how artists and presenters can partner on concert promotion.

Presenters’ Forum: Scott Moore, president of Focus Music and a house concert presenter in Maryland, facilitates a free-flowing conversation among presenters – including those from volunteer-run coffeehouse and concert series, house concert hosts and for-profit venues – on various topics of interest to them.

Why FREE Pays: Michael Johnathon, Kentucky-based singer-songwriter and host of the widely syndicated “WoodSongs Old-Time Radio Hour,” recognizes that we live in a world in which many artists tour extensively and make tens and tens of dollars. He urges artists to employ a new “free” business model to reach a larger audience with their music. In this workshop, he’ll suggest ways that artists can think differently and take their cues from Facebook, Google, Twitter and YouTube – all of which give their product away and, in return, reap huge profits.

3:30 p.m.       Networking and Snack Break

4:00 p.m.       Juried Showcases (15-minutes per artist/act)

The following 10 artists/acts have been selected by a panel of judges to perform: They are listed here alphabetically (by last name/group name), not in order of appearance.

Beggar’s Ride

RJ Cowdery

Lynda Dawson & Pattie Hopkins

Friction Farm

Susan Greenbaum Duo

Jacob Johnson

Lulu’s Fate

Kipyn Martin

Grant Peeples

Simple Gifts

Alternates: Rob Lytle and Hiroya Tsukamoto

NERFA and SERFA are part of the larger Folk Alliance International (www.folk.org), an association that aims to foster and promote contemporary, multicultural and traditional folk music, while strengthening and advancing organizational and individual initiatives in folk music and dance through education, networking, advocacy, and professional and field development.
__________________________________________

UPDATE (as of May 31, 2014): 

Two regional chapters of Folk Alliance International have slated a first-of-its-kind inter-regional one-day mini-conference. The Northeast Regional Folk Alliance (NERFA) and Southeast Regional Folk Alliance (SERFA) will hold the event at Unity of Charlottesville in Charlottesville, Virginia, on Saturday, September 6, 2014. 

Designed especially to give artists, presenters, DJs, agents and others engaged in the business of folk music a small taste of what takes place during our respective annual four-day conferences, the day will feature workshops, panel discussions, networking, and juried artist showcases.

Ten artists/acts have been selected by a panel of judges (comprised of presenters and a folk DJ) to each perform 15-minute slots in the late afternoon through the early evening.  The selected showcase artists are: RJ Cowdery,Susan Greenbaum Duo, Kipyn Martin, Beggars Ride, Lulus Fate, Jacob Johnson, Lynda Dawson & Pattie Hopkins, Friction Farm, Simple Gifts, and Grant Peeples. Alternates are Hiroya Tsukamoto and Rob Lytle.

Prior to the showcases, conference attendees will have an opportunity to choose from among an array of morning and afternoon workshop sessions and panel discussions, and to enjoy networking over lunch, which will be provided as part of the registration fee. Registration is $40 through August 3, after which it will rise to $50. The juried showcases also will be open to the public for a nominal fee.

Registration forms and online showcase applications are posted in the Regional One-Day Conferences menu that appears on the left side of the NERFA website (www.nerfa.org). More details on the event will be posted there, on the SERFA website (www.serfa.org) and on both FAI regions’ respective Facebook pages as they become available.

NERFA and SERFA are part of the larger Folk Alliance International (www.folk.org), an association that aims to foster and promote multicultural, traditional and contemporary folk music, while strengthening and advancing organizational and individual initiatives in folk music and dance through education, networking, advocacy, and professional and field development.